Activision Blizzard Entertainment has generated approximately $15.3 billion in annual revenues, a significant majority of which are mobile games. Before Activision Blizzard, Bobby Kotick helped found Infinity Ward, one of the industry’s most well-known game development companies. In 2008, Kotick took over the company, which he then grew into the highly successful Activision Blizzard game publishing empire. His vision has led the company to excel in mobile, online, and console games. Recently, Activision Blizzard also added 30 million new users, a record-setting year, making it one of the fastest-growing game companies in the industry’s history.
How Bobby Kotick Built Activision Blizzard
Bobby Kotick is the CEO and a member of the board of directors. Kotick credits the strong performance of Activision Blizzard to his focus on the people working for him. He says, “If they have a great experience in their job, their creativity comes through, and then it comes through in the game that they design and make, and then it comes through in the kind of conversations they have in the office, and then it comes through in their work ethic.” Bobby Kotick says he never looks backward or outward, and he only looks to the future.
Where to From Here?
If Activision Blizzard continues to produce blockbuster titles such as Call of Duty, Rainbow Six, and Destiny, we can expect their stock price to rise even higher. If we compare Activision Blizzard’s revenue to Disney’s, the video game company has grown to $8.3 billion. The video game giant is growing at over 20%, much faster than Disney’s 7.2% growth rate. “We certainly want to be bigger; we’re not gonna sit around saying ‘how do we get to $10 billion?’ when we’re only at $7 billion now,” Bobby Kotick told Wall Street analysts during the investor call. “I wouldn’t bet against us,” he adds. “This is a company I’m very, very optimistic about. It’s the best-in-class company in our space.
Activision Blizzard’s rise to success
The first game that Kotick worked on at Activision was a text adventure, and he also designed the first original game, a sci-fi space game that he and some friends created called Overlord. “The design goal was to make the game look like Star Wars and have the license.” The game was made to go on Atari’s Adventure System, a popular (but ultimately a failed) game system. Activision eventually published the game on the Atari 2600. Meanwhile, Activision was also releasing their first console game, the TI-99/4A. “That was interesting because it was the first handheld system,” Kotick recalls.
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